Traffic Jam! Swing
Nonprofit swing dance organization — Chicago, IL
Traffic Jam! promotes the education, history, and culture of swing dance in Chicago through regular dances, classes, and an annual weekend workshop. Over the past decade, it has grown into the largest swing dance organization in the city.
I co-founded the organization in 2016 and have been its designer throughout. The site has lived in three different platforms as the organization’s needs evolved—from a custom Craft CMS build to WordPress for e-commerce, and eventually to Squarespace, which now handles the site, ticket sales, class scheduling, and event calendar in one place. The ongoing work includes updating class schedules, designing event graphics and merchandise, creating social media assets, and periodically evolving the visual direction as the brand matures. When we launch a new dance series or event, that means building new sub-branding that holds together with the rest of the identity.
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